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Kveck
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Behind Kveck

Who I am.

Senior product manager and certified AI Product Manager. Building Kveck with agent-driven tools. 12 years at the intersection of technology, business and leadership.

Marte Heggedal, founder of Kveck

In practice that means taking strategy and making it concrete. Choosing what should actually happen now, what has to wait, and what shouldn't be started at all.

In many organisations I see the same pattern: the backlog is full and capacity feels stretched. People are working hard, but progress is still slow. In my experience that rarely comes down to capacity alone. The challenge often lies in how we make decisions before we commit. When the choices are clear and the assumptions are settled, the pace takes care of itself.

In recent years AI has become a natural part of my work. Not as hype, but as a tool and a responsibility. I care about how product management has to evolve when the basis for decisions changes, and about which choices we who build technology have a personal responsibility to make.

How I build Kveck

Practice first. Twelve years of product management goes straight into the product.

Marte Heggedal building Kveck at her workstation, with the Kveck website on screen
The Kveck advisor and the four products are built hands-on, with agent-driven tools inside the development workflow itself.

Background

Twelve years of experience in digital product development as a product manager, team lead and advisor. Background from both the public sector and the private sector, and from projects with strict requirements on stability, traceability and privacy.

Key projects:

  • Kveck AS (from 2026): Founder and AI Builder. Building CanWeApply with the Kveck advisor, SøkTilskudd, SøkStøtte and SkatteFUNN-hjelpen with agent-driven tools from scratch.
  • Systek (2026): AI-driven skills mapping and exploration of agentic product teams with Claude and Cursor.
  • Husbanken (2022-2025): Team lead for the management and modernisation of mission-critical core banking systems for loans and grants at the Norwegian State Housing Bank. Established an agile way of working and an 80/20 capacity model. Connected AI to legacy systems to reduce vulnerabilities in a strictly regulated environment. Also conducted a strategic study of AI in the Startlån (first-home loan) process as part of the Master of Management at BI.
  • HK Norge / LO, the Norwegian trade union confederation (2021-2022): Product manager for a new cloud-based membership system (Microsoft Dynamics 365). Led the study and procurement of a chatbot solution with human-in-the-loop for member guidance.
  • Compass Group Norway (2020-2021): Transformation & Digitalization Manager. Led the development of a national payment and ordering platform, IoT-based trust-shop canteens, and RPA in the finance function.

Certifications and education

  • Master of Management at BI, with specialisations in Responsible AI Leadership, Digital Security for Leaders, Strategic Business Development and Innovation, and Leadership, Power and Meaning.
  • AI Product Management Bootcamp & Certification (AI Product Academy / Marily Nika).
  • ICAgile Certified Professional: Product Management (ICP-PDM), Agile Product Owner (ICP-APO), Agile Coaching (ICP-ACC), Agile Team Facilitation (ACP-ATF).
  • PRINCE2 Agile Foundation, Certified Scrum Master, Microsoft Azure Fundamentals AZ-900.
  • Change Management, Kristiania (2020-2021).
  • Web publishing / Web production, IGM, Institute for Graphic Media (2013-2014).
  • Bachelor, Marketing Communications, BI Norwegian Business School (2009-2012).

Publications